Joe Lichtenberg is an executive level enterprise software consultant with strong marketing strategy, execution, and business development experience.
Joe has held CMO positions with numerous enterprise software companies, and his experience includes companies ranging from startups to large public companies, including an 11 year tenure with Parametric Technology Corporation (symbol: PMTC), during which time revenues grew from $5M to over $1B, and the company executed a successful IPO.
Joe’s recent engagements include helping companies with strategic analysis to drive company positioning, product positioning and identification of target markets, and subsequent development, execution, and leadership of all messaging, product marketing activities and marketing programs to penetrate these markets.
Joe is well regarded for his hands-on, “in the trenches” style, working closely with sales organizations, customers, and prospects.
He is a skilled company, technology, and product evangelist for both internal and external audiences, and regularly represents clients externally in senior marketing and business development capacities.
You can contact Joe here.